Going for Growth
Colin Hedley and Graham Anderson on putting the Trust on a
sound, long-term footing.
Colin Hedley: When I joined the Trust it was founder-driven with
very clear ideas of what it wanted to achieve but financially needed more security.
As an organisation we were looking for developments in the early 1990s.
Graham Anderson: What the founders achieved in the early days
was absolutely massive, but organisations go through different stages and there
are times when change is needed. There was a recognition that the organisation
needed something different if it was going to move on.
CH: I knew we had to become stronger corporately - to proactively
involve our Trustees, make the Senior Management Team more accountable and enhance
staff representation. We started having away days and training, including asking
staff to identify more closely with Service Users.
GA: As the Chair, my objective was to plan for the future with
the new Chief Executive in place. I wanted to focus on what I called 'supertanker
issues' - the building blocks you have to put in place in order to make a long-term
difference and building in flexibility to respond to external changes. Things
like training and staff development, IT and taking away the reliance on a head
office location and culture.
CH: That was partly about decentralising - giving Service Managers
more autonomy and helping them to take more ownership of their budgets. We treated
units as free standing businesses with their own business plans, a strategy
that encouraged them to grow.
GA: We were quite acquisitive too, in terms of acquiring new services
such as Dysons Wood (see box) and moving into autism, and continuing to expand
brain injury services.
CH: Moving into autism fitted with our goal of supporting people
with disabilities with challenging behaviours. Autism fitted in very nicely
with our business niche. We developed a robust business model and were always
able to make a surplus on our services, which gave us the money to expand in
other areas.
GA: It was a period of consolidation and development. Our surpluses
allowed us to develop new services but every new project was carefully researched
to make sure it was meeting a need and that it was viable. That was all done
in a very systematic way.
Colin Hedley joined the Trust in 1991 to open its first brain
injury service and was Chief Executive from 1999-2007. Graham Anderson was Chair
of the Trust from 1996-2007.
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